Dear Frank,
It was a pleasure to have met you last Wednesday. As we have discussed, Twentieth Century-Fox would like to enter into an agreement with Philip Morris for product placement of cigarettes in major motion pictures produced by us.
Twentieth Century-Fox would like to enter into an 18-month agreement that would offer Philip Morris a unique, publicity opportunity in our feature films. We would guarantee you product placement in the final version of four feature films during the 18-month period. We would offer your products exclusivity for the period of the contract. You would have script approval for the placement of your products.
After the release of the films, your approval solely determines that the exposure is consistent with our agreement. If you are not pleased with the length of visual exposure, a negotiated refund or credit would be worked out for that particular project. In the highly unlikely situations of Fox being unable to satisfy you with four feature films, your payment will be refunded on a prorated basis.
The cost for the guaranteed placement of Philip Morris cigarettes in four major motion pictures produced by Twentieth Century-Fox would be $100,000.
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Read the full letter on http://tobaccodocuments.org/landman/2021280495-0496.html
Some more reading on http://legacy.library.ucsf.edu/popular_documents/popular_documents_movies.jsp
