SMOKER PSYCHOLOGY PROGRAM REVIEW
"I've taken this as an occasion to review our basic premises - to ask myself why are we doing the things we're doing. It would be much easier just to do an inventory of our projects. It isn't easy to examine the rationale for one's existence.
First, every undertaking has to have some mission. I would state our charter from Philip Morris in this fashion:
Study the psychology of the smoker in search of information that can increase corporate profits.
Our charter is unique in that we are given the smoker to study. Other R&D charters specify the cigarette in terms of component parts (tobacco material, flavor) some phase of its development (new products, tobacco services) or the professional discipline brought to bear upon it. We get the whole smoker to ourselves. But there isn't that much freedom, really, because the charter demands that the research have some promise for dollar payout."
http://www.tobacco.org/Documents/771019PM2060564018.html
